Nike have launched the Air Fornicator, a lightweight copulating shoe designed to maximize sexual performance. President and CEO Mark Parker announced, ÔÇ£Nike is proud to continue its commitment to new and innovative products with the first ever sneaker developed exclusively for sex,” and continued, “Stylishly sculpted and contoured for enhanced comfort, the feather light Air Fornicator provides superior energy return to reduce fatigue and boost the libido.”?á The retail tag is $175; the Air Fornicator will be available in high-tops and low-tops and in a variety of passion-inducing colours.

A Nike press release said ÔÇ£The Air Fornicator’s cutting-edge support system creates maximum foot stability, which in turn improves coital alignment, increases clitoral stimulation, and deepens penetration. The revolutionary midsole component reportedly works to adapt to the user’s pelvic motions and cushions the overall shock of repetitive grindingÔÇØ.

Nike Fornicator

Senior Nike footwear designer Barry Hudson said ÔÇ£The shoe’s outer sole was constructed from a durable carbonized rubber to improve grip, enhance traction, and prevent slipping on a variety of surfaces, including carpeting, concrete, wallpaper, hardwood, and silkÔÇØ. He went on to say “We made dozens of adjustments to the tread pattern to ensure balance, as well as proper support for arched backs, and the soles were designed to minimize sliding around in bodily fluids. You can make love standing up in a puddle of massage oil and you won’t fall down.”?á Nike have been doing research on the Air Fornicator over a 16-month period including a number of?á experiments to make sure the it stands up to the test.?á Nike are planning to do a series of TV adds and sales are expected to be high.

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Jay-Z the hip hop singer and businessman is launching his new footwear/sneaker called the R+Evolution and the footwear is starting to appear on the ever looking internet. The R+Evolution follow a number of unsuccessful footwear partnerships that have come out in recent times and are due to make their debut in early June 09.

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The R+Evolution sneaker from Shaun and Rocawear resembles other footwear on the market already but have a look at the picture and judge for yourself. ItÔÇÖs a mixture of Nike and Supra and various other brands, resulting in the creation of the R+Evolution sneaker/trainer.

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The fashion critics haven’t jumped up with joy, the elements of the R+ can been seen on the high street already so will the rush of the youth go out and buy. Jay Z’s R+ has the “grown up” look and the branding is minimal so for those who have the cash but don’t want the flash this could be for you.

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R+Evolution is presented in a simple high-top silhouette with a black leather upper, hook style lacing towards the top, and an all-white sole. I like it.

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